What Is Google Analytics?
The very crucial thing as a site owner you should know is that to know about your audience and their preferences, to know and get detailed data of this, you need a Google Analytics that serves the purpose. Google Analytics is a web analytics service offered by Google itself. It tracks the traffic that visits your site and helps in SEO optimization, giving you better ranks on search engines. So, let’s see how do I add google analytics to my WordPress website.
Why Is Adding Google Analytics Code In WordPress Important?
Once you start your website by following all the steps of creating and launching a WordPress website and installing the appropriate theme, you now need to analyze your website traffic or visitors. How they interact with your site is important to growing your business. Before we start talking about how to add Google Analytics code to the WordPress website, we shall first talk about its importance.
How do I add google analytics to my WordPress website? Here Google Analytics will help you find out what your visitors are doing on your website by giving detailed data like time spent on the site, which page of your site is most visited, bounce rates (number of new visitors bouncing back from your website when they visit your site), what information does your visitors searching for, your sites responsiveness on the devices used by your visitors, which platform they are using to interact with your site, e.g. Facebook, Instagram, Twitter, etc. All these data will help you create a successful strategy for growing your business, and also, it will help to know the area of interest of your visitors so that you can work upon that and achieve better results.
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What Are The Benefits Of Adding Google Analytics Code To WordPress?
Free and Easy to install
Google Analytics is a web analytics service provided by Google that analyses your website visitor’s data and shows their nature and behavior of them. The best part of Google Analytics is that it’s free, and you can easily add it to your website. Whether you own an eCommerce website, a blog website, a news website, or any website, Google analytics will help you know about your site’s traffic. Google Analytics is a great tool; you should have it on your site if you don’t. There are so many benefits of having Google Analytics on your site, but here we will talk about some important ones that are listed down below: (the list is not according to importance)
Google Analytics is a free tool- taking advantage of it can be a game changer for your website; also, it is extremely easy to install. We will talk about the installation process further.
Set website goals
You can easily set your website goals with Google Analytics, where you can keep track of the most important data, like contact form fills, views on the landing page, etc. And can also set the daily, weekly, or monthly goals as per your convenience.
Provides real metrics and pages
You get your website metrics from real data, i.e., no more assumptions. Also you can learn about the most popular pages of your website, which means which page is the most interesting among your audience. This will help you focus on optimizing that page and make the most out of your visitor’s interest.
View real-time visitors
You can view the real-time visitors on your page. In other words, you can get to know about the person on your page at that moment. You can get information about their location, how they got to your website, what page they are viewing at the moment, etc. With the help of Google Analytics, you can gain more knowledge about the nature of your visitors, such as how long each visitor stays on your page and session duration (average time spent on the website as a whole). How many users visit your site, and how many times? The age and gender of your visitor will help you create content as per their age, gender, and area of interest. It also provides from which country or city your visitors are coming from. You can also know the percentage of your site’s new and already visited audiences.
Bounce rates
Bounce rate is crucial for your site to rank better on search engines. This bounce rate tells you how many visitors bounce back when they arrive at your site without moving to another page. A higher bounce rate indicates low website loading speed or poor content on the page. Conversely, a lower bounce rate indicates good content and an engaged audience.
Platform and device used
You can learn what browser your visitors mostly use and what network they are with. This will show you that your visitors are using Google, chrome, firefox, opera, or any such browser. Also, you can learn about which device your visitors are mostly using. This will help you create a website that responds well to that device.
Acquisition channels
This is a very useful benefit offered by Google Analytics. This feature shows you where your traffic is coming from. It breaks down the data into a percentage that gives you a clear idea of your website traffic. For example, it shows you whether your visitors are coming from social media platforms, organic search, paid search, references, or by clicking on a link from another website, an ad, etc.
Organic search queries
You can discover the search queries or keywords typed on Google, which generates impressions and provides your site in the result pages. You can get to know the average position and CTR.
(Click through Rates) of these keywords. You can also know which landing pages have the most clicks on your website.
E-commerce functionalities
If you are running an eCommerce store, then Google analytics is very useful because it comes with plenty of eCommerce functionality where you can check the shopping behavior, checkouts, product performance, sales, time of purchase, and transactions, and much more.
· Link data to other apps
Google Analytics can be linked with other apps such as Google ads, Google search console, big query, and more. Sharing data across most of the platforms will be helpful for the apps to function more efficiently.
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Automated and demanded insights
Automated analytics keeps you updated daily. It shows you the popup notifications about the website performance, increase and decrease in bounce rate, anomalies, etc. You can also request various insights per your requirements, such as content analysis, geographic analysis, trends, user behavior, etc. In addition, there are sections for questions like how many visitors visited in the last week? What are the top pages as per the page views? And many such questions you can ask.
Now we know what Google Analytics is and why it is important for your website. So let’s quickly move on to the most asked question how do I add Google Analytics to my WordPress website?
How To Add Google analytics Code In WordPress?
Installing Google Analytics to your WordPress website is quite simple. Here we have two ways of doing it:
1. Manually
To do this, you only need a Google account which most people have. Then, we will go through the step-wise process of adding Google Analytics to your WordPress website.
Step 1: Go to the Google Analytics website to sign up. Click on the “get started button.” After that, you will be asked to log in with your Google account—login if you already have a Google account or go ahead to create a new Google account.
Step 2: You will be shown a “welcome screen after signing with your Google account.” Here you will sign-up for Google analytics with your Google account. Next, hit the “start measuring” button. After step 1, you will be asked for an account name. You can put anything as your business name. Then, Google analytics will show you various settings, set the default settings, and move on.
Step 3: Now, you need to create a Google Analytics property. It will track your website and mobile apps in the same account. Enter the property name, select time zone, and currency, and click “next.”
Now you need to select “industry category” from the drop-down menu for your website and choose “business size” from the options given.
Next, you must select how to use Google analytics with your business, such as measuring engagement, increasing conversion, optimizing advertising cost, and much more. When selecting the options, click the “create” button.
After that, a popup window describing Google terms and services will appear. First, tick the check box for “I also accept the Data Processing Terms as required by GDPR,” then hit the “I accept” button.
After that, a popup will appear with options on which communication emails you need to receive from Google analytics. Then, simply tick the checkboxes and click “save.”
Step 4: Now, you will see Google analytics web stream options. Select the “web” as the platform. After that, you must enter your website URL and stream name and hit the “Create Stream” button. Now you can see the stream URL, name, and measurement ID.
Google Analytics will show you different ways to add Google analytics to your WordPress website under the “tagging instructions” section. When you click the “site tag,” you will be able to see an analytics tracking code. You can copy the tracking code to add it to your WordPress website.
1. With Plugins
How to add google analytics to WordPress without plugin. If you are not into adding Google analytics manually, you can integrate plugins to make your work easy. Two plugins will help you add Google Analytics to your WordPress website. They are:
Google tag manager: GTM is a free tool to manage analytics. This plugin automatically places the code snippets on your WordPress website so that you don’t need to add them manually.
Google site kite: Site kite is an official plugin offered by Google for insights about your website. It provides clear data directly to your WordPress dashboard. In addition, it shows metrics like search console, page speed insights, tag manager, optimize, etc.
Conclusion
We hope this article helped you answer the most asked question how do I add Google Analytics to my WordPress website? Google Analytics works best with Google Console. It lets you know about your site in the search results and gives you a clear idea about improving your website rankings. Make the best out of Google Analytics, as it is a very useful tool if you want to grow your website and earn more traffic to your site. As it is free and easy to install, having one would be a great choice when you want to improve your site’s result rankings.